From a brand URL to a published ad, the Advinky pipeline

“Other tools make clips. Advinky runs your whole creative pipeline.” That line is on our landing page, and it is easy to read as a slogan. This article is the literal version: each stage, what happens in it, and where you are in the loop.

Stage 0 — The brand learns itself

You paste a website URL. Advinky reads it and builds a Brand DNA — voice, palette, products, audience, allowed claims, assets. You review and approve it once. Everything downstream is conditioned on it, which is why the later stages can be fast without becoming generic.

Approval point 1: the Brand DNA.

Stage 1 — What converts in your category

Before writing anything, the workspace looks outward: what angles are working in your category right now, what competitors are running, and which of the AI-detected trends in your space are worth riding. This is research with sources you can read, not a vibe. It feeds the next stage as options, not as decisions.

Market intelligence and the strategy engine are listed on Pro. Compare the features and credit allowances in the current plans.

Stage 2 — Angles, personas and hooks

From the research and the Brand DNA, Advinky proposes angles — the one idea an ad is built around — and the persona best placed to deliver each one. You pick. Then it writes hooks in your brand's voice for the angle you chose: the first two or three seconds that decide whether anyone keeps watching.

Approval point 2: the angle and persona.

Stage 3 — The script

For video, a scriptwriter turns the chosen hook into a full script that fits the clip length at a natural speaking pace (the math), with the brand name locked and spoken aloud in the call to action. For image ads and carousels, the equivalent is the composition brief — what is shown, what is said, which brand assets are used as visual truth.

Scripts can be generated in batches when you want variants to test, and revised in conversation when you want one changed.

Approval point 3: the exact words. Review the script before approving the video render; earlier AI preparation steps may already have consumed credits.

Stage 4 — Generation

Now the expensive part, and the part that runs unattended:

• Image ads are composed with your logo, app icon and product photos as references, so the product in the ad is your product. A carousel generates its first slide, then uses it as the style reference for the rest, so the set is visibly one campaign.
• UGC videos cast an AI creator from Advinky's library and film one continuous take in which the creator speaks the approved script with synchronised lips. Step by step here.
• Video ads are planned as a sequence of beats, each rendered as a clip with continuity held across them.
• Short films are story-based ads with recurring characters and a consistent location, built shot by shot.

You watch it happen. The progress view shows the AI writing, casting and filming live, so you can read the script while the video renders instead of staring at a spinner.

As a rough guide to scale, the cheapest configuration of each format starts around 7 credits for an image ad, 27 for a three-slide carousel, 185 for a short UGC video and 63 for a five-second video clip. The exact estimate is shown before you confirm each one.

Stage 5 — The editor

Every finished video opens in the built-in editor. Trim and cut. Captions generated from the real audio, in Instagram- and CapCut-style presets, word by word if you want. Licensed music under the speech, with suggestions matched to the ad's arc. AI voiceover for formats that use narration. Transitions between clips. An end card with your CTA. Then export — or don't, and publish straight from here.

No external tools, and no round trip through someone's laptop.

Approval point 4: the cut.

Stage 6 — Publishing

One click to Meta — Facebook and Instagram — with the formats and ratios already correct. The asset is also yours to download and run anywhere else.

Approval point 5: going live.

What this replaces

Advinky brings brand context, scripting, AI generation and editing into one workspace. Production time and cost vary with the format, model, queue and revisions. You review the creative and the estimated credit use as you work.

Start creating